Euro Asian Pharma’s marketing arm is equipped with a dedicated field staff consisting experienced field managers, territory managers, executives and well trained medical representatives. Each promotional division is handled by a synergistic team capable of building a strong rapport amongst the medical professionals with their strong product knowledge and the outstanding disposition.
The hierarchy represents a simple and flat structure that ensures the proper communication of the goals and objectives and coordination between the medical representatives and their superiors.
The top management in consultation with the Business Development Manager plans the overall marketing operations, sets targets and ensures the implementation of the plans by monitoring and controlling. The senior managers lead and motivate the team members to unleash their potential and contribute their maximum in striving towards the achievement of the organizational objectives while ensuring the goal congruence. Due consideration is given to monitor the performance of the medical representatives by keeping a track record of the members.
Each team member is given an itinerary plan to do the promotions with an optimum coverage of doctors and chemists in his respective area. The promotions are supplemented with various inputs such as product literatures and physician samples.
Besides the above, Euro Asian Pharma conducts a series of CME programs such as seminars, and medical symposiums in collaboration with the medical professionals to enhance the knowledge base and awareness of the target customers.
Training and Development
Euro Asian Pharma, being the pioneers in launching many novel drugs emphasizes on the need of possessing sound product knowledge among the marketing staff and perfection in product detailing to gain the competitive advantage in the market place.
Henceforth Euro Asian Pharma supports its marketing force with a qualified in house training division which gives the marketing team comprehensive product training aided with sophisticated multimedia environment and supportive training materials. In addition to the in-house training, supplementary training needs are fulfilled by the versatile group of training managers sent by our principals from abroad to keep them abreast with the current medical advancements and research.
The field training given to the medical representatives helps in furthering the development of the product knowledge and the marketing skills as well.
Marketing Segmentation and Customer Base
Euro Asian Pharma ensures the optimum coverage of doctors, stockists, and chemists by extending fully fledged marketing operations via a strong and committed work force. The company caters to a wide array of specialty therapeutic segments and thereby has built a vast customer base island wide.
The target customer coverage comprises around 2500 to 3000 Doctors and 2000 Chemists.